Karl Schulze

Leidse Schouwburg (1705) and Stadsgehoorzaal (1826) are cultural institutions in Leiden. Together, they wanted to feel younger, broader, and more alive, especially with the opening of Café Caat.

KesselsKramer repositioned the organisation as a vibrant cultural powerhouse full of stories. We created a new identity built around three ways of experiencing them: watching, listening, sharing. Energetic, playful, and flexible enough for both classic and contemporary programming.

Café Caat received its own voice, rooted in the same identity, able to stand alone while still being part of the family. You might recognize the smile.